CMO Dinner and Drinks - Manila

AI Powered Digital Market Data for Smarter Decisions in a GEO era

SYNOPSIS

For years, search acted as the primary gateway to digital intent. Today, intent is distributed across AI assistants, apps, comparison platforms, and fragmented digital journeys. This shift has reduced the explanatory power of traditional metrics such as keyword rankings, last click attribution, and even reported traffic growth.

This roundtable examines how AI powered digital market data surfaces new signals of demand, momentum, and risk by analysing aggregated behaviour across the open web and app ecosystem. For consumer banking leaders, this means understanding where real demand originates and how competitors capture it. For wholesale banking and risk leaders, it means validating growth claims and identifying early indicators of concentration or decline.

The discussion focuses on how a shared layer of digital market evidence can improve decision quality across both growth and governance without replacing existing analytics or financial frameworks.