CXO Dinner - Bangkok

AI, Trust, and the Customer Data Problem: What it Takes to Win in Thailand

SYNOPSIS

This session explores how brands across Thailand can cut through AI hype and build customer experiences that actually earn trust — and drive revenue.

AI is raising the bar for customer experience and lowering the tolerance for getting it wrong. Customers expect brands to know them, reach them at the right moment, and deliver something worth their attention. When that breaks down, it does not just feel impersonal — it erodes trust, and trust is hard to rebuild.

The problem is not a lack of AI tools. It is that most brands are running AI on top of fragmented data, disconnected channels, and siloed teams. The result is not smarter marketing — it is the same disjointed experience, delivered faster.

In this roundtable, we will explore what it actually takes to turn AI into a competitive advantage: the data foundation, the platform, and the implementation partner that makes it work in the real world.

Join us as we discuss:

• Why AI amplifies the quality of your customer data — for better or worse — and what that means for CX and marketing leaders
• How a unified customer profile across marketing, service, and commerce changes what your teams can do with AI
• What separates brands that get real commercial value from AI from those still stuck in the pilot phase
• How leading brands in the region are working with implementation partners to move from AI strategy to AI execution