CX Dinner and Drinks - Bangkok

  • Thursday, April 2, 2026
  • Thailand

Kimpton Maa-Lai Bangkok

78 Soi Ton Son, Lumphini, Pathum Wan, Bangkok 10330, Thailand

Date and Time

April 2, 2026 6:00 PM - 9:00 PM

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Hosted By

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Topic

The Future of Customer Experience in Asia 2025: Scaling Human-Centric CX with AI in Thailand

SYNOPSIS

Customer experience in Thailand is at a critical inflection point. Consumers increasingly expect fast, always-on service powered by AI, yet they continue to place a high premium on human empathy, clarity, and trust — especially when issues are complex or high-emotion.

Findings from The Future of Customer Experience in Asia 2025 reveal that while CX leaders across Asia are accelerating investments in AI, automation, and digital self-service, certain markets in Asia are among those most insistent on seamless escalation to human agents and clear, consistent communication.

Long response times, repetitive interactions, and chatbots that fail to understand intent remain key friction points — highlighting a gap between technology adoption and experience delivery.

This closed-door CxO roundtable brings together senior leaders across CX, Digital, IT, and Operations to explore how organizations can move beyond AI as a cost or efficiency lever, and instead use it as a trust-building enabler of human-centric experiences at scale.

Through peer discussion and practical insights, participants will examine how to:

  • Balance AI-driven speed and automation with empathy and human assurance
  • Design hybrid service models where AI augments — not replaces — frontline teams
  • Improve first-contact resolution, agent performance, and omnichannel continuity
  • Build trust through accurate, localized, and transparent AI interactions
  • Prepare for the next phase of CX, where agentic AI and orchestration redefine service delivery

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Attended By

CXO, CIO, CTO, CDO and VP/Head/Director of Customer Experience, Contact Centre, Customer Service, Customer Care, Growth, Innovation, Digital and IT from Thailand’s leading enterprise firms.

Leaders will be joining from a range of industries including Banking, Financial Service, Insurance, Hospitals and Healthcare, Aviation and many more.

Agenda

  • 6:00pm to 6:30pm - Registrations & Networking
  • 6:30pm to 6:35pm - Welcome Address and Moderator Introduction
  • 6:35pm to  7:00pm - Attendee introductions and brief personal sharing 
  • 7:00pm to 7:30pm - The Future of Customer Experience in ASIA Presentation 
  • 7:30pm to 7:45pm - Moderated Q&A
  • 7:45pm to 8:30pm - CX Activity
  • 8:30pm onwards - Continued Networking
VENUE

Kimpton Maa-Lai Bangkok

78 Soi Ton Son, Lumphini, Pathum Wan, Bangkok 10330, Thailand